Change Management Presentations - Make Your Point Sticky

in Point

When presenting data or analysis it can be difficult to make your presentation stand out. After-all you may have ten or more points to make, be the fifth presenter the board have seen that day. So how do you become memorable? Simple, make sure your points are sticky.

Have you ever found yourself singing a song over again in your head, or been able to repeat random parts of a poem of a children's story? If so, then something about the tune, the combination of the words, or the rhyming pattern was structured in such a way that it stuck in your head.

Isn't that what you want when you make a presentation, to have the CEO repeating what you said over and over again in her head? Let's be honest if your audience can't remember what you said, it's unlikely they will do anything about it, right? Here's an example of how one presenter overcame this problem. Doug Stevenson is an ex-actor and keynote speaker. I once heard him give an amazing speech.

He told a story about how he was running late for an after-dinner speech, at which he was the presenter! He left the arrivals area of the airport looking for a taxi, unfortunately there was none to be found.

But what he did see was a beautiful white limousine; and as luck would have it, its passenger hadn't turned up. Doug did a deal with the driver and got to his event in the nick of time. I will never forget the point he made about that story. "When it seems that luck is against you, look for the limo!" Brilliant! He four words made him and his point sticky.

And before you say that technique is only for keynote speakers, shouldn't we, as presenters of data and analysis, employ any reasonable tactics we can to remembered? If you agree read on for a few ideas about how to do it.

1. (Here's an easy one) have all your points start with the same letter. E.g.
a. Set a clear purpose
b. State simple measures
c. Show everyone how the process works.

2. Like Doug Stevenson, make your point relate to a story. For example I tell a story about how my eldest son, Daniel, in his first job, forgot about the importance of good customer service (don't worry he told me I could use it).
a."Make your point Daniel proof."

3. Make your point rhyme e.g.
a. "Give your organisation a regular check up: avoid process halitosis."

Ok it's a bit cheesy but you get the point.

Just because you present data or analysis doesn't mean that you or your presentation has to be boring.

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Stuart P Corrigan has 1 articles online

If you'd like to learn more about how to structure presentations that contain data, analysis or technical information get the first four steps of my system free here: First Four Steps

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Change Management Presentations - Make Your Point Sticky

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This article was published on 2010/03/27